15 Easy Content Marketing Tactics That Help You Increase Online Traffic
Every business is different. So, just-the-usual content marketing techniques won’t hold good for everyone. Just like how unique your business is, your content marketing strategy should be too.
In order to cater to your audience, you need to create content that is engaging and relevant to them. So, here we will talk about 15 easy and unique content marketing tactics that can help you increase online traffic and engage your audience.
Content marketing—the most effective way to increase website traffic
Content marketing is a process of creating and sharing valuable content with your target audience to attract and engage them. When done correctly, it can help you not only increase website traffic but also improve brand awareness, generate leads, and even sales.
Content marketing when done right will provide a positive impact on the consumers. Consumers do not want just some paragraphs and paragraphs of content thrown at them, they expect an experience.
A well-planned content marketing strategy will
- help more people to find your website
- keep the readers engaged on the page, thus reducing bounce rates
- generate leads
- drive people through your sales funnel
When all these happen, people automatically start coming back to your website for more. And eventually, the search engine understands that your website satisfies many people’s search intent and will rank you on the top of the search results page. Which again drives more traffic to your website.
What are content marketing tactics
Tactics, in general, are the methods or strategies that you use in order to achieve your desired outcome. In content marketing, tactics are the things that you do to create, implement, and promote content.
There are plenty of tactics that you can use, but not all of them will work for your business. You need to find the tactics that work best for you and your audience and then focus on using those tactics.
15 easy content marketing tactics that help you increase online traffic
- Understand your audience
Every business should spend time understanding its target audience. This is the first and most important step in content marketing. If you don’t know who your target audience is, you won’t be able to create content that resonates with them.
You need to understand their demographics, psychographics, and most importantly what challenges they face primarily. This can be done by using analytic tools like Google Analytics, by emailing the audience if you have a list of email subscribers or conducting surveys.
- Segregate your audience
Once you know what your audience is looking for, you can segment them into different groups and create content for each group. This will help you cater to their specific needs and wants, making your content more relevant to them.
- Create targeted landing pages
Another way to segment your audience is by creating targeted landing pages for each group. This will help you capture their attention and convince them to take action, such as subscribing to your email list or buying your product/service.
- Make use of A/B tests
A/B tests are a great way to test different versions of your content to see which one performs better. This will help you make data-driven decisions about what content to create and how to promote it. With A/B testing, you can test headlines, images, lengths of content, call to action, etc.
- Create valuable content
One of the most important content marketing tactics is to create high-quality content. This means creating content that is interesting, engaging and provides value to your audience.
Your content doesn’t have to be long, but it should be well-researched, factual, and filled with helpful information. People will appreciate and share your content if they find it valuable.
- Make sure your content is in sync with your brand values
Every content you create must reflect your brand values. This will help you build a loyal following who will trust and respect your brand.
Prepare a checklist or a guide that states your brand values with respect to writing and make sure your content follows this. Your content must be consistent in terms of style, tone, and messaging. It should also align with the overall business goals.
- Don’t be too promotional
Whether you place ads or promote your content on social media, you don’t want to come across as too promotional. People are more likely to be interested in your content if it doesn’t seem like an ad.
Try using native ads that look like regular content or promote your content in a way that doesn’t seem too salesy.
- Use keywords naturally
Keywords, as you may know, is one of the most important parts of SEO. However, stuffing your content with keywords can make it sound unnatural and spammy.
Instead, use keywords naturally throughout your content. This will help you rank higher in search engine results pages and get more traffic to your website.
- Understand people’s search intent
Search intent is nothing but the reason why people are searching for a particular keyword.
You need to understand people’s search intent in order to create the content that they’re looking for.
- Produce multimedia content
People are more likely to consume multimedia content than plain text. This is because multimedia content is more engaging and intriguing.
You can produce multimedia content in the form of videos, infographics, podcasts, etc. which will help you reach a wider audience.
- Incorporate interactive elements
Interactive elements are a great way to keep people engaged with your content. You can include quizzes, polls, calculators, etc. in your content to make it more interesting.
- Participate in social media channels
Social media is a great way to reach more people and promote your content. You should participate in relevant social media channels and share your content with your followers.
- Pay attention to user-generated content
User-generated content (UGC) is great for two reasons: it’s free and it’s authentic. UGC is the content that is created by users, not brands.
You can use UGC to your advantage by featuring it on your website or social media pages. This will help you build trust and credibility with your audience.
- Measure and analyze your results
Once you’ve published your content, it’s important to measure and analyze the results. This will help you determine whether your content is successful or not and make improvements accordingly.
- Keep evolving
Saving it for the last, people hate monotony – be it your personal life or professional. The same goes for content marketing as well. You can’t keep churning out the same kind of stuff and expect it to work. Try new things, test what works and what doesn’t, and see how you can improve your old techniques.
As a business, you also need to keep up with the latest trends in order to stay ahead of your competition.
Your content conveys your message, educates your audience, and persuades them to choose your products and services over those of your competitors. In reality, one of the most crucial things you can do to attract clients and generate interest in your business is to provide high-quality content.
How do I make my content marketing strategy better
Fine with all these 15 content marketing tactics, but what if you already have a strategy in place? You can certainly make your existing content marketing strategies better by following these tips:
- Analyze the data insights for your existing campaigns and strategies. This will give you an idea of what’s working and what isn’t.
- Use A/B testing to figure out which techniques work best for your target audience.
- Keep track of the latest trends and adapt your strategies accordingly.
- Stay creative and experiment with new ideas.
If you’re looking for ways to increase online traffic, these 15 easy content marketing tactics will help you get the job done. Producing high-quality, valuable content is essential for success, but you also need to make sure that it’s in sync with your brand values and that it’s properly promoted.
Still not sure how to implement these tactics to your business? We can help you create a content marketing strategy that’s right for you.